If you’ve ever wondered about the effect social media could have on your business, and whether it can really generate interest in your services or products, then you don’t need to look any further than this prime example of free marketing. And the catalyst? People power!
Worldwide recognition has been heaped on a 21 year old Northamptonshire man, who has taken the initiative to clean local road signs in his spare time. Window cleaning business owner Liam Wildish helps to look after his neighbourhood by cleaning up muck ridden road signs that have become difficult to read (particularly at night), and are generally in need of some TLC. As a new business owner, Liam wanted to give something back to the local community that has supported him in his venture.
Mr Wildish began posting his cleaning videos on social media and they soon went viral with over 3 million views, when the viewing public were captivated by his bighearted gestures and work within the community.
The media attention has garnered support from John Mann, Labour MP for Bassetlaw, who has backed calls for Mr Wildish to be honoured. He said: “We should celebrate community activists and their commitment to making things better for us.”
The impact Mr Wildish’s ‘community service’ has had, has been nothing but positive, both on his community as well as his business. Consciously or unconsciously, the results have been staggering. It just goes to show – good deeds really do pay dividends. And in this case, particularly for cleaners!